Three Things That Influence Customers’ Purchasing Decisions

A lot of farmers assume that to be profitable and compete efficiently, there is the need to always have your prices lower than that of the competition. Sure, this can be an effective strategy if you are into egg production because you are basically competing with farmers in your area (i.e. if you are living in Ghana) but if you are into broiler production, you are competing against large players from the USA, Brazil and EU so it would be almost impossible for you as a farmer to compete on price with them since they have the economics of scale as an advantage hence they can produce more of the birds at a larger scale making their products cheaper. Below are some three factors consumers consider apart from price.

1. Appearance: You will be surprised about how effective packaging influences people’s buying decision. According to tinyurl.com/y9zva54j, about 70% of consumer purchasing decisions are made at the shelf, therefore, beautifully packaging your products differentiates you from your competition and hence enables you to sell your products at a premium.
2. Taste: Appearance is most important when it comes to consumer purchasing decisions but after they purchase your product and find out that the taste is very substandard, you would realize they wouldn’t come back to purchase anything from you. In poultry production, how you store and handle your products affects the final taste. For example, if you are into chicken processing and you don’t adhere to the necessary hygienic measures, you risk exposing the carcass to bacteria which would not only pose a health threat to the consumer but also compromise the taste.
3. Convenience: We are living in a fast-paced world, therefore people need to get things done very quickly, and therefore, it is best to package your products in such a way that relieves your customer’s burden. Again, I will use a chicken processing example; customers may not necessarily have the time to cut the chicken into its various parts so as a prudent marketing strategy you would want to package the chicken into various parts such as thighs, breast or wings. Take the pains off your customers and they would reward you with cash.

Conclusion

Before you complain that there is no market for your products, try to fine-tune your marketing strategy and make sure you put all the necessary measures in place to improve upon the appearance, taste and convenience of your products.