Do You Need to be Ruthless to Succeed as a Poultry Farmer?

Photo by Artem Beliaikin from Pexels

Introduction

There is this stereotype flying around that rich people are greedy and that if you are not selfish enough you are never going to succeed as an entrepreneur. Sure, we see a couple of successful people who are highly arrogant or lack any kind of empathy but the truth is they usually behave this way after they’ve grown big so as a poultry farmer now beginning your journey, treating your employees and customers with respect is the best way to go.

Be a caring person but never entertain mediocrity

I have met a couple of poultry farmers who decide to leave their businesses in the care of relatives. If you happen to find a loyal relative who loves you and wants you to succeed, then Bingo! You’ve hit the jackpot. But the twist in this tale is that if you were unlucky enough and employed an irresponsible relative to manage your affairs, chances are things will go south. For instance, I know of a poultry farmer who has employed his nephew to take care of his farm but it turns out that this story is very far from a fairy tale. It was later revealed that this nephew was stealing from his uncle. The farmer even reported that his nephew employee could steal as much as three crates of eggs from the farm and also pocket part of the money given to him to buy fuel. Upon him going through this ordeal, any reasonable person would expect the man to fire his nephew and employ another person but no, this farmer, instead of letting logic and basic economics think for him, rather allows his emotions to control his decisions thus being stuck with an unproductive employee all in the name of “love.” So what I want you as a poultry farmer to do is always run your farm with logic and empathy as well – if in case, you have a relative who isn’t delivering the right kind of results for you, fire him!

Take your customers seriously

If you’re in Ghana and into egg production, chances are you will not meet the demand as customers will be paying you in advance for bulk supply of eggs but this doesn’t mean you should take your customers for granted. If you take someone’s money, make sure you supply her with the products at the time you promised. If you become dishonest and cannot deliver on your promises, gradually, you will lose the trust of your customers and this may jeopardize your business in the long run.

Conclusion

Of course, being a cold-hearted or selfish person will only take you so far in your poultry farming journey but that doesn’t mean you should allow others to take your leniency as a weakness. As much as possible, try to treat everyone with love and respect but never compromise on your core values: discipline and integrity. I wish you success in your poultry farming adventure.